# Generating immediate donation awareness for Hurricane Harvey Relief In the wake of Hurricane Harvey's destruction in 2017, an immediate response was crucial to aid relief efforts. We rose to the occasion by launching the world's first "Instant Placement" campaign for Hurricane Harvey Relief on the iconic Times Square Billboards. Our seamless process involved a swift adaptation of The Ad Council's campaign creatives to meet the specifications of Times Square's digital canvas. With rapid client approval, we utilized our direct network integrations to broadcast the message in real time. This marked a historic moment as the campaign went live within minutes of the next screen refresh, showcasing the swift and powerful capabilities of Five Tier's technology and services. The impact was profound – over a million unique impressions in just one week post-Harvey, significantly boosting awareness and directing the flow of donations to where they were needed most. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://ask.fivetier.com/home/resources/case-studies/generating-immediate-donation-awareness-for-hurricane-harvey-relief.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.