Lexus Drives Success with Five Tier’s Innovative Engagement Program

Lexus redefined the luxury car test drive experience in partnership with Five Tier, crafting an exclusive and emotionally engaging journey that transformed customers into brand advocates. Faced with the challenge of deepening customer relationships, Lexus and Five Tier collaborated to design an unforgettable, data-rich test drive adventure.

Our solution was a personalized, technology-driven experience starting with a custom invitation and culminating in a shareable, personal commercial. By integrating innovative mobile applications and Live Audience Devices, we created a seamless test drive narrative that captured genuine customer reactions, merged with Lexus's promotional content for a compelling story participants were eager to share.

The initiative turned Lexus owners into enthusiastic brand ambassadors, amplifying their loyalty through social sharing while equipping Lexus with valuable data for precision remarketing. The evolution of this program underscores Five Tier's commitment to scalable, cutting-edge solutions that keep our clients at the forefront of their industries.

We harness the power of connected media to build meaningful connections between brands and their audiences, ensuring our clients thrive in the dynamic digital arena with our cost-effective, impactful media strategies.