The Children's Place

Retail, Sales Generation, Advocacy

When The Children's Place, a leading children's apparel retailer with a vast store network and a significant online presence, sought to strengthen their brand across multiple customer touchpoints, they turned to us for a digital transformation. Our objective was to amplify their social media influence to both deepen relationships with existing followers and attract new ones.

Through meticulous market and competitive analysis, we developed a strategy that bridged the gap between their physical stores and digital space, centralizing around a dynamic Facebook presence. Our custom-designed interactive campaigns and consistent social media management fueled a community of over one million active advocates, driving a remarkable 30% boost in sales.

This innovative approach didn't just meet sales targets; it set a new industry standard, earning The Children's Place recognition from Mashable for "Best Brand Use of Facebook." Following this triumph, we expanded our partnership, advancing other facets of their digital strategy and online campaign initiatives.