Our reporting capabilities provide you with comprehensive insights and analytics that are crucial for measuring the effectiveness of your marketing campaigns. Through our advanced reporting system, you can access detailed metrics and customized reports that help you understand audience behavior, campaign performance, and ROI. Our user-friendly dashboards allow for real-time tracking of key performance indicators, ensuring that you are always informed about your marketing efforts.

With our reports, you can dive deep into data, uncovering trends and patterns that can inform future marketing strategies. The ability to segment and analyze data across different media channels gives you a holistic view of your advertising impact. These insights enable you to make data-driven decisions to optimize your marketing spend and improve your campaigns continuously.

Sales Attribution is the key to understanding which marketing activities drive purchases. This comprehensive analysis allows us to map out the customer journey and attribute sales to specific touchpoints, demonstrating the direct value of each marketing initiative.

We use a combination of tracking technologies, customer relationship management (CRM) data, and machine learning algorithms to provide a clear picture of the sales funnel. This enables us to fine-tune campaigns in real-time, ensuring that every marketing dollar is invested in the most effective channels for generating revenue.

Foot Traffic Attribution is a critical component in understanding the effectiveness of advertising campaigns, especially for businesses with brick-and-mortar locations. By correlating ad exposure with visits to physical stores, we can provide tangible evidence of how digital efforts translate into real-world actions.

This capability involves integrating location-based data with ad exposure metrics to track customer journeys from online interactions to offline visits. By analyzing this data, we offer insights into campaign performance and consumer behavior, empowering our clients to optimize their marketing strategies for maximum impact on foot traffic and store visits.

Customer Relationship Management (CRM) is more than just a database; it's a comprehensive approach to managing your company's interactions with current and potential customers. Our CRM system is designed to streamline processes, build customer relationships, improve customer service, and increase profitability. By consolidating customer information and interactions into a single, accessible platform, we enable you to create more personalized and meaningful connections with your audience.

Our CRM tools assist you in managing sales, marketing, and customer support activities, ensuring that every customer journey is smooth and consistent. With features such as contact management, sales tracking, and automated workflows, our CRM solution helps you to efficiently manage customer lifecycles. This results in enhanced customer satisfaction and loyalty, leading to repeat business and referrals.

Lead generation through Five Tier is a strategic process designed to attract and convert potential customers into leads that express interest in your products or services. We utilize a mix of direct marketing tactics and digital strategies to capture the attention of prospects and encourage them to engage with your brand. By leveraging targeted content, personalized outreach, and powerful call-to-actions, we help to fill your sales funnel with high-quality leads.

Our platform optimizes lead generation by identifying and targeting individuals who are most likely to be interested in what you offer. Once potential leads show interest, we deploy direct marketing tactics such as email, text messages, or direct mail to nurture these prospects until they are ready to make a purchase. This targeted approach not only increases the quantity of leads but also enhances the quality, leading to better conversion rates and a higher return on investment.

Streaming Audio Advertising captures the attention of audiences through music, podcasts, and other audio streaming services. This form of advertising is perfect for building brand awareness and can be targeted to listeners based on their preferences and listening habits.

Our campaigns are designed to be both engaging and non-intrusive, complementing the user's listening experience. With precise targeting and real-time performance data, we can ensure that our clients' messages are heard by the most receptive audiences, leading to higher engagement and brand recall.

Email Marketing remains one of the most effective ways to maintain customer relationships and drive sales. By personalizing content and timing messages based on user behavior, we can significantly increase open rates, click-throughs, and conversions.

Our platform enables the creation of dynamic, segmented email campaigns that speak directly to the recipient's preferences and needs. With advanced analytics, we track every interaction, continuously refining our strategy to ensure that our clients' emails are anticipated and welcomed by their audience.

Direct Mail Distribution offers a high-impact way to reach customers through physical mail. In an age where digital channels are saturated, direct mail stands out for its ability to provide a tangible brand experience right to customers' doorsteps.

Our service integrates seamlessly with digital campaigns, allowing for targeted, personalized messaging that complements online efforts. With sophisticated tracking and measurement tools, we can monitor the success of direct mail campaigns and provide actionable insights for future initiatives.

Text message marketing is a powerful channel within Five Tier's suite of direct marketing tools, allowing you to reach customers where they are most attentive: their mobile devices. By sending timely, personalized, and actionable text messages, you can engage with your audience in a direct and immediate manner. This form of marketing is ideal for delivering special offers, reminders, and updates that drive customer engagement and sales.

Our platform ensures compliance with mobile marketing regulations while providing you with the tools to segment your audience, personalize messages, and measure the impact of your campaigns. Whether it’s to promote an event, offer a discount, or simply keep your brand top of mind, our text message marketing services can help you achieve your communication and marketing objectives effectively.

Connected TV advertising offers a unique opportunity to engage with audiences through the rapidly growing medium of streaming television. As viewers shift from traditional cable to streaming platforms, Five Tier provides the capability to place your brand on popular streaming services and devices. This form of advertising combines the visual impact of television commercials with the precision targeting of digital advertising.

With Connected TV advertising, you can deliver immersive ad experiences to a highly engaged audience. Our platform allows for detailed targeting based on viewer behavior, demographics, and interests, ensuring that your message resonates with the intended audience. Additionally, our reporting tools provide insights into how your ads are performing, allowing for real-time adjustments and optimization.

Social Conquesting is an innovative strategy that allows brands to engage with audiences in their natural social media habitats. By identifying and targeting users who interact with competitor brands or related interests, we can subtly introduce our clients' messaging into the mix, creating an opportunity for conquesting customers through precise and strategic social media placement.

In practice, Social Conquesting involves creating tailored content that resonates with the target audience's interests and online behaviors. Our advanced analytics and monitoring tools track engagement and interaction trends, enabling us to refine our approach continuously. This means our clients' ads are not just seen but are also relevant and timely, leading to higher engagement rates and a stronger social media presence.

Audience Targeting is about delivering the right message to the right people at the right time. Leveraging data-driven insights, we identify and segment audiences based on demographics, interests, behaviors, and more, to ensure that our clients' advertising efforts are focused and efficient.

Our approach to Audience Targeting uses a combination of proprietary data, third-party insights, and predictive modeling to build detailed audience profiles. This allows for hyper-focused campaigns that not only reach the intended audience but also resonate on a personal level, increasing the likelihood of conversion and maximizing the return on investment.

Out of Home Advertising (OOH) places our clients' brands in the public eye through billboards, transit displays, and other physical ad spaces. This traditional form of advertising is reinvigorated through our platform with data-driven insights and strategic placement, ensuring maximum visibility and impact.

Our OOH campaigns are supported by detailed analytics, providing a clear picture of reach and frequency. By integrating OOH with digital strategies, we create a cohesive and comprehensive marketing approach that captures attention across multiple touchpoints.

Overview

We empower your campaigns with precision and intelligence by providing access to over 32,000+ datasets. These datasets are pivotal for crafting a highly targeted audience using geolocation, demographic, psychographic, and behavioral information, not only to tailor your audience but also to track post-exposure activities.

Comprehensive Data Sets

Geolocation Data

• Source: Major mobile carrier networks.

• Use: Target ad placements based on consumers' past visits and their current location.

Audience Segmentation Data

• Providers: Renowned data providers such as Nielsen, IBM, and Google.

• Use: Segment your audience for tailored advertising strategies.

Enrichment Data

• Partners: Clearbit, FullContact, Hunter, and more.

• Use: Enrich your existing databases to better understand and reach out to potential customers.

Application of Data

Our data solutions are designed to enhance your media and marketing initiatives by:

• Creating precise target audiences for effective ad placements.

• Enabling post-exposure tracking to measure campaign effectiveness.

• Facilitating direct contact with active buyers most likely to engage with your product or service.

Engagement with Five Tier

1. Inquiry: Reach out to us with your specific data requirements.

2. Consultation: Our team will engage with you to understand and meet your data needs.

3. Activation: Upon collaboration, we will integrate these data solutions into your marketing programs, helping you make data-driven decisions.

How to Get Started

• Contact: For a deeper dive into how our data solutions can revolutionize your marketing efforts, contact us at (844) 282-4376.

• Location: Visit us at 39 West 38th Street, 3rd Floor, New York, NY 10018.

Our skilled team is available from 8 AM to 8 PM Monday through Friday, with 24/7 support to resolve your queries and get your data solutions in place.

By targeting social media platforms, specifically Instagram, you can identify and engage with potential leads. An outreach campaign aims to curate a list of potential leads by gathering pertinent information such as names and email addresses from users interacting with certain Instagram accounts.

1. Account Selection:

   • Log in to the Five Tier Connect platform.

   • Navigate to the 'Outreach Campaigns' section.

   • Start a new campaign and choose 'Instagram' as the platform.

   • Select the Instagram accounts that have followers who match your target audience profile.

2. Follower Analysis:

   • Use the Five Tier Connect tools to analyze the selected accounts.

   • Review the engagement metrics provided by the platform to understand the follower base better.

   • Identify the active users who frequently interact with the posts of the chosen accounts.

3. Data Extraction:

   • Configure the data extraction settings to collect information such as names and email addresses.

   • Ensure you comply with all privacy and data protection regulations during this process.

   • Execute the extraction process and allow the platform to compile a list of potential leads.

4. Lead List Review:

   • Once the data is collected, review the list for accuracy and relevance.

   • Segment the leads based on specific criteria relevant to your campaign, such as engagement level, demographic information, or expressed interests.

5. Outreach Preparation:

   • Draft personalized messages for email or direct messaging campaigns.

   • Plan your outreach strategy—decide on the frequency of messages, type of content, and call-to-action elements.

   • Set up any necessary automation or scheduling within the Five Tier Connect platform to streamline the outreach process.

6. Campaign Launch:

   • Initiate your outreach campaign through the Five Tier Connect platform.

   • Monitor the responses and engagement from the leads in real-time.

   • Adjust the messaging and targeting as needed based on the campaign performance analytics.

7. Follow-up and Retargeting:

   • Set up follow-up communications for leads who have shown interest but have not yet converted.

   • Use the platform's retargeting features to present additional touchpoints to those who have interacted with your campaign.

Best Practices

• Consistently refine your target accounts based on campaign performance data.

• Personalize your outreach as much as possible to increase engagement rates.

• Always adhere to ethical data use policies and respect users' privacy.

With the Five Tier Connect platform, you can effectively create outreach campaigns that not only identify potential leads but also engage them through strategic targeting and personalized outreach. By methodically following these steps, your business can transform social engagements into valuable business relationships.

Overview

We offer robust distribution networks that ensure your message reaches your audience through the most effective channels. Our integrated approach includes email, text messaging (SMS), social media, and direct mail, allowing you to nurture leads and enhance conversions.

Our Partnerships

To provide seamless and efficient distribution, we have partnered with industry leaders:

Twilio

• Service: Advanced cloud communications platform for SMS.

• Benefit: Enables instant engagement with leads via text messaging.

USPS (United States Postal Service)

• Service: Mail and postal services.

• Benefit: Delivers physical marketing materials directly to your audience's mailboxes.

SendGrid

• Service: Cloud-based email delivery service.

• Benefit: Offers reliable email distribution to engage with leads effectively.

These partnerships are leveraged to place powerful direct marketing tools at your disposal, ensuring that interested leads can be engaged across multiple channels without the need to switch between different platforms.

Integration and Ease of Use

• Single Platform: Manage all your direct marketing efforts from one place.

• Instant Engagement: Quickly respond to lead interactions and interest.

• Cross-Channel Coordination: Ensure a consistent message across all points of contact.

Getting Started

1. Contact: Connect with us to tailor a distribution strategy suited to your needs.

2. Consultation: Receive expert advice and insights on the best distribution mix for your campaigns.

3. Execution: Launch your campaigns with the full support of our distribution networks, knowing that your marketing materials are in expert hands.

Connect With Us

• Inquiry: To explore how our distribution networks can amplify your marketing campaigns, please reach out to us at (844) 282-4376.

• Visit: Our offices are located at 39 West 38th Street, 3rd Floor, New York, NY 10018.

Our dedicated support and sales team are available from 8 AM to 8 PM Monday through Friday, with 24/7 assistance available to address your queries and set up your distribution network.

Digital display advertising and Search Engine Marketing (SEM) are crucial elements of Five Tier’s online marketing strategies. These tactics are designed to increase your brand’s visibility across the web and drive targeted traffic to your website. By leveraging a mix of display ads and search engine optimization, we help you to reach potential customers at various stages of the digital journey – from awareness to consideration to purchase.

Our approach to digital display and SEM is data-driven, ensuring that your ads are shown to the right audience at the right time. We utilize sophisticated targeting and retargeting techniques, as well as A/B testing, to optimize ad performance and maximize your return on investment. Our goal is to not only capture attention but to also convert that attention into actionable results for your business.

Market Segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics. This allows for more precise targeting and personalized marketing strategies that resonate with each unique segment.

Our approach to Market Segmentation involves in-depth analysis of market data to identify and understand these sub-groups, tailoring our clients' messaging to meet the specific needs and preferences of each segment. This focused strategy leads to more effective campaigns, higher conversion rates, and a stronger return on marketing investment.

Comprehensive Business Solutions

We have crafted a platform that does more than just advertise and analyze; it equips you with a comprehensive suite of tools to start, manage, and expand your business with efficiency and ease.

Feature Highlights

Instant Account Creation

• Accessibility: Start immediately with a free account setup.

• Simplicity: Gain access to our platform features right after logging in.

Pay As You Go Pricing

• Flexibility: Choose monthly or opt for discounted long-term pricing.

• Control: Only pay for what you use, when you use it.

Target Audience Builder

• Precision: Utilize over 32,000 data sets for targeted marketing.

• Innovation: Advanced geolocation ad targeting and fencing capabilities.

Media Planning and Buying

• Efficiency: Streamline the media buying process with integrated tools.

• Integration: Retarget across email, text, direct mail, and social media.

List Building Tools

• Growth: Build B2C and B2B lists using platforms like Instagram and LinkedIn.

• Outreach: Engage with your audience through effective list-building strategies.

Task and Time Management

• Productivity: Manage tasks and time within the same ecosystem.

• Organization: Keep your business processes orderly and on track.

Multi-Level Account Management

• Scalability: Manage sub-accounts with varying levels of access.

• Customization: Adjust margins and permissions for child accounts.

Mobile Application

• Accessibility: Access Five Tier on the go with iOS and Android apps.

• Convenience: Manage your campaigns from anywhere, at any time.

Agency Gray Label Service

• Versatility: Offer Five Tier's services under your agency's branding.

• Expansion: Extend your agency's offerings with our full feature set.

Getting Started

Creating your free account with Five Tier is just the beginning. Answering a few quick questions about your company size and revenue will tailor the platform setup to your specific needs, ensuring a customized experience.

Request a Demo

For a more in-depth look at our software features, including the Audience Builder, Media Buyer, and more, request a demo:

• Phone: (844) 282-4376

• Location: 39 West 38th Street, 3rd Floor, New York, NY 10018

• Availability: Our support and sales team are on standby from 8 AM - 8 PM, Monday through Friday, with 24/7 service available for your convenience.

To explore how Five Tier's software can revolutionize your business operations, please get in touch with us. We’re ready to assist you in leveraging our platform to its full potential.

Geolocation Targeting uses location data to deliver relevant advertising to consumers based on their current or past locations. This technology allows for hyper-localized marketing efforts, connecting with customers when and where it's most effective.

By targeting users within a specific geographic area, we can drive foot traffic, promote local events, and increase regional sales. Our platform's advanced geolocation capabilities ensure that our clients' messages are timely and contextually relevant, leading to higher engagement rates and a stronger local presence.

Overview

We open the door to expansive media opportunities, providing digital out of home, connected television (CTV), streaming audio, digital display, and mobile advertising solutions to escalate your brand's reach globally. With access to billions of placements internationally, we ensure that your brand can feature anywhere from digital out of home screens to the most popular TV shows, audio platforms, and websites worldwide.

Media Channels and Partnerships

Digital Out of Home (DOOH)

• Reach: Access over 350,000+ digital out of home screens globally.

• Partners: Includes Clear Channel International, Lamar Outdoor, Outfront Media, Intersection, and 250+ other networks.

Connected Television (CTV)

• Coverage: Your brand can appear on almost every network and TV show.

• Partners: ABC, NBC, CBS and their family of networks, Paramount, Hulu, SkyTV, and thousands of additional stations and shows.

Streaming Audio

• Engagement: Place your brand within audio plays across numerous platforms.

• Partners: Spotify, TuneIn, Global.com (Digital Audio Exchange), Audacy, and many other networks and stations.

Digital Display and Mobile Advertising

• Visibility: Gain extensive exposure across a multitude of digital and mobile platforms.

• Partners: Pubmatic, AdMob, AppNexus, InMobi, and countless networks and direct websites.

Integration with Third-Party Exchanges

• Seamless integration with popular exchanges like The Trade Desk, Xandr, and GoogleDV 360.

• For those with existing agreements, we offer integration with Private Marketplace (PMP) deals and third-party networks at no additional cost.

Customization and Integration

• Existing Agreements: We accommodate integration with your current media partners, allowing you to run campaigns through established channels.

• Flexibility: Our system is designed to enhance your current media strategy without the need for redundant contracts or setups.

Engagement Process

1. Request a Quote: Provide us with your campaign requirements, including budget and launch timing.

2. Consultation: Our team will reach out to discuss and refine your media strategy.

3. Execution: Upon agreement, we will launch and manage your media campaign across selected channels and platforms.

Getting Started

• Phone: (844) 282-4376

• Address: 39 West 38th Street, 3rd Floor, New York, NY 10018

Five Tier’s support and sales team is available from 8 AM - 8 PM Monday through Friday, with 24/7 availability to address your queries.

Steps to Create Your Account

1. Navigate to Five Tier Connect:

   • Open your web browser.

   • Go to the Five Tier Connect website.

2. Initiate Account Creation:

   • You have two options to begin the account creation process:

     • Use the quick form entry available on the homepage.

     • Click on the 'Create Account' link in the navigation bar at the top of the page.

3. Fill Out the Quick Form (Option 1):

   • If using the homepage quick form:

     • Enter the required basic information, such as your name and email address.

     • Submit the form to proceed with the account creation.

4. Complete Detailed Registration (Option 2):

   • If using the 'Create Account' link in the navigation bar:

     • You will be prompted to provide more detailed information.

     • Fill in all required fields, including setting up a password for your account.

     • Ensure that the password you choose is strong and secure, following any provided guidelines.

5. Account Verification:

   • After submitting your information, check your email for a verification message.

   • Follow the instructions in the email to verify your account. This may include clicking a verification link or entering a code on the Five Tier Connect platform.

6. Finalize Your Profile:

   • Once your account is verified, complete your profile setup.

   • Provide any additional information that may be required to fully activate your account.

7. Account Confirmation:

   • After your profile is complete, you will receive a confirmation that your account is active.

   • You can now log in and start using the Five Tier Connect platform.

Tips for a Successful Account Setup

• Ensure that you have access to the email address you use for registration, as it will be essential for account verification.

• Take the time to fill out your profile information accurately, as this can help in personalizing your experience on the platform.

• Review and accept the terms and conditions and privacy policy of Five Tier Connect.

Creating an account on Five Tier Connect is a straightforward process that provides you access to a suite of tools for media and marketing activities. Follow these steps to join and start leveraging the power of connected media to grow your business.​​

1. Accessing the User Management Area:

   • Log in to your Five Tier Connect account.

   • From your main dashboard, locate and select the 'User Management' or 'Settings' option (the exact wording may vary).

2. Initiate the Add User Process:

   • Within the User Management section, look for an option titled 'Add User', 'Invite User', or similar.

   • Click this to begin the process of adding a new user.

3. Enter User Details:

   • Provide the first and last name of the user you wish to add.

   • Enter the user's email address. This will be used for their account creation and notification.

   • Assign a role to the new user, which determines the level of access and permissions they will have within the platform.

4. Set Permissions:

   • Depending on the role selected, set specific permissions for the user.

   • Choose which sections of the platform the user can view or edit.

5. Review and Send Invitation:

   • Before sending the invitation, review the details entered to ensure accuracy.

   • Click 'Send Invitation' or a similar button to email the invitation to the new user.

6. User Acceptance:

   • The user will receive an email with an invitation to join the Five Tier Connect account.

   • They must follow the instructions in the email to set up their account and confirm their email address.

7. Confirmation and Follow-Up:

   • Once the new user has accepted the invitation and completed their setup, you will receive a notification.

   • Check in with the new user to confirm they have access to the necessary parts of the platform.

Best Practices

• Verify the email address of the user before sending an invitation to prevent access issues.

• Communicate with the user to inform them of the pending invitation and their role within the platform.

• Regularly review user access levels and permissions to maintain security and effective management of your Five Tier Connect account.

Adding users to your Five Tier Connect account allows for collaboration and efficient management of campaigns and analytics. By following these steps, you can ensure that your team members are equipped with the access they need to contribute to the success of your marketing efforts.​