G/O Media's campaign was a triumph in strategic timing and targeted messaging. During the pivotal media planning season spanning the end of 2019 and early 2020, we focused our efforts on the bustling New York and Chicago markets, specifically during peak commuting times to ensure the highest impact.

The campaign's effectiveness was immediately apparent, with the microsite garnering an average of over 100 direct visits daily, complemented by more than 20 text inquiries. The precision of Five Tier's platform allowed us to trace each visit and lead back to the exact moment and location of the ad's appearance. Additionally, the agility of our platform facilitated seamless and instant creative updates.

The numbers tell the story of our success: 77,000 ad plays at an efficient $13.75 CPM, a reach of 10.9 million impressions across 5 integrated channels, and an exceptional 78% in added value. This is the Five Tier impact—efficiency, precision, and results.

During Teacher's Appreciation Week, Teach For America executed an unparalleled programmatic media blitz with Five Tier's expertise. From May 3-7, 2021, the campaign became a national event, leveraging out of home advertising, connected TV, and a robust PR strategy—all orchestrated via our Connected Media platform, Five Tier Connect. Teach For America amplified this with their own social media and email efforts.

This ambitious campaign spanned six days, lighting up billboards and TV screens nationwide, including a stunning takeover of Times Square's digital canvas with two major billboard displays and eight screens in total. It touched 51 markets across six regions, with 205 highway billboards capturing over 630,000 impressions and targeted connected TV ads garnering an additional 35,000 impressions. The Times Square showcase alone amassed over 1 million impressions in just three days.

Complementing this reach, the PR Newswire press release potentially impacted an astonishing 91 million more impressions. The creative dynamism was unmatched, with roughly 24 unique creative templates in 15 sizes, resulting in 360 distinct creative executions across multiple platforms. The Teach For America Teacher’s Appreciation Week Takeover wasn't just a campaign; it was a celebration broadcasted on an epic scale.

Building a connection with a hospital network over individual physicians presents a unique challenge, especially when emergencies often dictate immediate choices based on proximity. The goal is to foster a relationship with the hospital network so that when needs arise, the choice of hospital is a deliberate, informed one rather than a hasty decision.

To achieve this, we developed a strategic communication plan focusing on North Shore LIJ's key services: Cardiovascular, Cancer, Neurosurgery, and Pediatrics. Our approach was to intertwine our messaging within consumer behavior patterns, ensuring that our brand's presence was felt at the most impactful moments. Rather than pushing for immediate engagement, we concentrated on planting seeds of awareness, cultivating a mental association with the North Shore LIJ network.

Our strategy utilized precise media targeting, timing our message to coincide with moments of maximum receptivity, and prioritizing educational content over direct engagement to build a lasting brand relationship.

The results spoke volumes: a 43% increase in brand recall and an impressive 80-second dwell time on our ads, shattering industry norms. Most importantly, we reshaped the public's perception, positioning the North Shore LIJ network as the epitome of quality care, thereby revolutionizing the dynamic between patients, hospitals, and physicians.

Lexus redefined the luxury car test drive experience in partnership with Five Tier, crafting an exclusive and emotionally engaging journey that transformed customers into brand advocates. Faced with the challenge of deepening customer relationships, Lexus and Five Tier collaborated to design an unforgettable, data-rich test drive adventure.

Our solution was a personalized, technology-driven experience starting with a custom invitation and culminating in a shareable, personal commercial. By integrating innovative mobile applications and Live Audience Devices, we created a seamless test drive narrative that captured genuine customer reactions, merged with Lexus's promotional content for a compelling story participants were eager to share.

The initiative turned Lexus owners into enthusiastic brand ambassadors, amplifying their loyalty through social sharing while equipping Lexus with valuable data for precision remarketing. The evolution of this program underscores Five Tier's commitment to scalable, cutting-edge solutions that keep our clients at the forefront of their industries.

We harness the power of connected media to build meaningful connections between brands and their audiences, ensuring our clients thrive in the dynamic digital arena with our cost-effective, impactful media strategies.

The saga of "The Year of Pop" with Popchips began with a series of odd encounters. Talent scouts, enigmatic brand consultants, and curious visitors all seemed inexplicably drawn to our office. We took these peculiar events in stride—after all, it's all part of the NYC charm.

Then December rolled around, and the pieces fell into place. We were invited to compete on AMC's "The Pitch," a reality TV showdown where advertising agencies vie for a major brand's favor. It turned out, the mysterious visits had been preparing us for this moment.

Within a whirlwind ten days, under the relentless gaze of cameras capturing our every move for an international audience, we crafted "The Year of Pop" campaign for Popchips—a campaign designed not just to go viral, but to sustain its momentum throughout the year, seeding the idea of "the greatest viral video ever."

Our efforts culminated in a triumph. Not only did we win the Popchips account, but the campaign itself became a phenomenon, amassing millions of submissions and soaring visibility. We effectively closed the chapter on brands chasing the viral dragon since, by its nature, true viral content cannot be manufactured—it must be born of authenticity.

And the cherry on top? Popchips’ sales doubled during "The Year of Pop," propelling the brand to new heights in a fiercely competitive market. This period of remarkable growth was perfectly encapsulated by CEO Keith Belling's testament—an endorsement that was as genuine as our campaign: youtu.be/m7aBLaCs5dI.

We bring a substantial track record in the Pharmaceutical and Healthcare sector, having worked with industry giants like Genentech, Novartis, Johnson & Johnson, and North Shore LIJ (now Northwell Health). Our approach typically involves identifying highly specific target demographics, crafting personalized creative content, and measuring success through both engagement metrics and concrete outcomes such as scheduled appointments.

With Genentech, our task was to elevate the profile of medications like Herceptin and Supprelin, not just among potential patients but within the medical community. We focused 70% of our efforts on broad marketing directed at doctors' offices to increase the drugs' visibility. The rest was aimed at potential patients, nudging them to request these drugs by name.

This dual approach led to tangible results: patients began asking for these medications during consultations, leveraging the prior brand familiarity we had built among physicians. This not only spiked drug adoption rates but also streamlined the sales process for Genentech's representatives.

Hot Coffey, an innovative Oklahoma-based digital marketing firm, excels in web design, development, SEO, and branding, predominantly serving clients across the southern United States.

Faced with the challenge of amplifying market share and in-store traffic for a premier CBD product, Hot Coffey partnered with Five Tier to deploy a finely-tuned OTT marketing campaign throughout North Texas during Q2 of 2019. This multifaceted campaign was disseminated across streaming services, mobiles, tablets, desktops, and connected TVs, underpinned by our strategic geofencing of 26 select retail outlets to monitor the influx of customers influenced by the video adverts.

The collaboration delivered remarkable results, with over 650 verified in-store visits directly attributed to the campaign, effectively surpassing anticipated targets and optimizing the client's budget by delivering measurable, cost-effective outcomes.

Convincing high school seniors to consider a university nearly touching Canadian borders, especially during the chilly winters of Plattsburgh, NY, is no small feat. Yet, that's exactly what SUNY Plattsburgh needed after a worrying three-year dip in applications and acceptances.

We tackled this challenge head-on. We pinpointed a crucial audience nearly 200 miles away and dove deep into market insights and the university's data. By spotlighting relatable success stories from alumni in that region, we crafted a narrative that resonated with prospective students, implementing a media strategy tailored to catch their attention when they were most open to new ideas.

Our efforts didn't stop at applications. We launched a personalized follow-up campaign for those admitted, fortifying the connection with SUNY Plattsburgh and transforming offers into actual enrollments — because that's where true success lies for any educational institution.

The outcome was a resounding success: not only did we reverse the downward trend, but we also lifted applications by 18% in the second year. The real reward, however, was hearing students themselves attribute their decision to accept SUNY Plattsburgh's offer to our strategic retargeting campaigns.

The Jarlsberg Tasting Room campaign was a revolutionary blend of the physical and digital realms, designed to create a seamless experience that transitioned smoothly from online to offline engagement. In collaboration with Digital Surgeons, we brought to life a concept that was as innovative as it was ambitious—a "living billboard" in Times Square that not only advertised but also interacted in real-time with the tasting room.

To stir curiosity and facilitate immediate action, we disseminated information about the tasting room through an integrated network of screens located in supermarkets, a critical touchpoint for spur-of-the-moment decisions. The campaign was amplified through event listings, social media buzz, and the energetic presence of street teams.

The billboard itself went beyond passive advertising, it became a dynamic reservation system, guiding cheese enthusiasts to the tasting room with updates sent directly to their phones. Upon arrival, guests were ushered into an exclusive experience via a mobile app that rewarded them with special offers post-visit.

At the tasting room, guests indulged in complimentary Jarlsberg cheese paired with wine, enhancing their brand education and enticing future purchases with a coupon incentive. Post-event, the experience was shared widely on social media and celebrated on the very billboard that first invited guests in, creating a perfect cyclical journey from ad to action.

The Jarlsberg Tasting Room epitomizes the power of connected media—a campaign that garnered over 10 million impressions, engaged thousands, and brought over 500 people to live tastings, driving brand interaction and sales in an unprecedented fashion.

Launching a new brand into the crowded spirits market is a formidable task, especially for an artisanal vodka brand from New Jersey. When the creators of JERRY's Vodka came to us with nothing more than a concept, we had the exciting challenge of turning their vision into a tangible, marketable reality.

With a swift 24-hour turnaround, leveraging Five Tier's cutting-edge technology, we crafted a brand identity that clicked with consumers, developed a sleek website, and created compelling social media content that positioned JERRY's Vodka not just as a product, but as a lifestyle choice.

Our strategy encompassed connected media, automated creative content, strategic influencer partnerships, and dynamic email and social media campaigns.

The outcome? JERRY's Vodka skyrocketed from a mere idea to a million-dollar business in three years, now boasting presence in over 150 retail locations across New Jersey. Our journey with JERRY's continues as we steer its growth trajectory onwards and upwards.

When VH1 called us late on a Friday to boost audience participation for the upcoming DoSomething.org awards airing on their network, we faced a tight two-week deadline. The target was set: to achieve 10,000 additional votes, we needed at least 40,000 more visits to the voting page, which required us to reach between 600,000 to 800,000 individuals. We crafted a robust cross-channel strategy with a strong focus on influencer marketing.

We swiftly pinpointed the essential metrics and associated costs, built a resonant communication strategy, and deployed effective recruitment and monitoring tools.

Our efforts paid off remarkably. Not only did we meet our target in under ten days, but we also surpassed it. We secured millions of impressions, drove over 100,000 additional site visits, and garnered more than 18,000 votes. Plus, we cultivated a valuable network of influencers in key markets—a lasting asset for future campaigns.

In the wake of Hurricane Harvey's destruction in 2017, an immediate response was crucial to aid relief efforts. We rose to the occasion by launching the world's first "Instant Placement" campaign for Hurricane Harvey Relief on the iconic Times Square Billboards.

Our seamless process involved a swift adaptation of The Ad Council's campaign creatives to meet the specifications of Times Square's digital canvas. With rapid client approval, we utilized our direct network integrations to broadcast the message in real time. This marked a historic moment as the campaign went live within minutes of the next screen refresh, showcasing the swift and powerful capabilities of Five Tier's technology and services.

The impact was profound – over a million unique impressions in just one week post-Harvey, significantly boosting awareness and directing the flow of donations to where they were needed most.

When The Children's Place, a leading children's apparel retailer with a vast store network and a significant online presence, sought to strengthen their brand across multiple customer touchpoints, they turned to us for a digital transformation. Our objective was to amplify their social media influence to both deepen relationships with existing followers and attract new ones.

Through meticulous market and competitive analysis, we developed a strategy that bridged the gap between their physical stores and digital space, centralizing around a dynamic Facebook presence. Our custom-designed interactive campaigns and consistent social media management fueled a community of over one million active advocates, driving a remarkable 30% boost in sales.

This innovative approach didn't just meet sales targets; it set a new industry standard, earning The Children's Place recognition from Mashable for "Best Brand Use of Facebook." Following this triumph, we expanded our partnership, advancing other facets of their digital strategy and online campaign initiatives.