Creative Specifications

This document provides the creative specifications required for the production of media content across various platforms and formats supported by Five Tier.

Universal Creative Guidelines and Restrictions

• Backgrounds: Avoid white backgrounds to ensure visual effectiveness.

• Call to Action (CTA): Use strong CTAs such as "Buy Now!" or "Sign Up!" to drive engagement.

• Social Media: Include relevant social media handles for cross-platform connectivity.

Specific Creative Specifications

Each digital asset must follow the detailed specifications for the intended display medium.

1. 43rd Rotunda Spectacular

   • Dimensions: 2336px Height x 1832px Width

   • Max File Size: 40MB

2. Broadway Plaza Spectacular

   • Display #1 Dimensions: 600px Height x 224px Width

   • Display #2 Dimensions: 600px Height x 2368px Width

   • Max File Size: 40MB

3. Times Square Tower Spectacular

   • Display #1 Dimensions: 3384px Height x 360px Width; 79'6" Height x 93"7" Width in physical size

   • Display #2 Dimensions: 3510px Height x 2970px Width; 169'2" Height x 18'4" Width in physical size

   • Max File Size: 40MB

4. Mosaic Spectacular

   • Display #3001: 1584px Height x 416px Width

   • Display #3002: 1376px Height x 416px Width

   • Display #3003: 1696px Height x 1344px Width

   • Display #3004: 1696px Height x 640px Width

   • Display #3005: 1056px Height x 672px Width

   • Display #3006: 200px Height x 790px Width

   • Display #3007: 618px Height x 400px Width

   • Display #3008: 256px Height x 300px Width

   • Display #3009: 256px Height x 630px Width

   • Max File Size: 40MB

5. Midtown West Spectacular

   • Dimensions: 558px Height x 1928px Width

   • Max File Size: 40MB

6. The Hilton Spectacular

   • Dimensions: 864px Height x 2304px Width

   • Max File Size: 40MB

7. 1530 Broadway I Love NY Spectacular

   • Dimensions: 900px Height x 1846px Width

   • Max File Size: 40MB

8. Port Authority South Corner Spectacular

   • Dimensions: 1296px Height x 768px Width

   • Max File Size: 40MB

9. 1 Times Square Takeover Spectacular

   • Display #1: 928px Height x 656px Width

   • Display #2: 944px Height x 960px Width

   • Display #3: 936px Height x 1080px Width

   • Display #4: 7380px Height x 1312px Width

   • Max File Size: 100MB

10. Las Vegas Rotunda Spectacular

    • Dimensions: 784px Height x 2880px Width

    • Max File Size: 40MB

11. Las Vegas Horseshoe Spectacular

    • Display #1 Dimensions: 2408px Height x 992px Width

    • Display #2 and #3 Dimensions: 1904px Height x 992px Width

    • Max File Size: 40MB

12. Las Vegas Corner Spectacular

    • Dimensions: 1440px Height x 7360px Width

    • Max File Size: 40MB

13. Las Vegas Boulevard Spectacular

    • Dimensions: 1376px Height x 5376px Width

    • Max File Size: 40MB

14. LinkNYC Urban Panel

    • Dimensions: 1920px Height x 1080px Width

    • Max File Size: 40MB

15. Connected TV (CTV) / Over-the-top (OTT)

    • Unit Size: 1080px Height x 1920px Width

    • Minimum Resolution: 720px Height x 1280px Width (720p)

    • Minimum Bit Rate: 2,000 kbps

    • Frame Rate: 24-25 or 29-30 FPS

    • Tracking: Accepts 1×1 tracking pixels

    • Codec: H.264

    • Max File Size: 10MB (max final load size 200MB)

    • Ad Length: 15 or 30 seconds

16. Streaming Audio

    • Format: MP3

    • Bit Rate: Minimum 128 kbps

    • Sample Rate: 44100 Hz

    • Ad Length: 15, 30, or 60 seconds

17. All Roadside Billboards

    • Sizes: Variable, dependent on the location and structure

    • Max File Size: 50MB

    • File Types: JPG, MP4

Submission Process

• Ensure compliance with the specified dimensions and file size limitations for each asset type.

• Submit assets via the designated "Submit Asset" link for each product type.

Support and Resources

• Our Help & FAQs section is available for guidance.

• For direct support, contact our team at [phone].