# Creative Specifications

**Universal Creative Guidelines and Restrictions**

* **Backgrounds**: Avoid white backgrounds to ensure visual effectiveness.
* **Call to Action (CTA)**: Use strong CTAs such as "Buy Now!" or "Sign Up!" to drive engagement.
* **Social Media**: Include relevant social media handles for cross-platform connectivity.

**Specific Creative Specifications**

Each digital asset must follow the detailed specifications for the intended display medium.

1. **43rd Rotunda Spectacular**
   * **Dimensions**: 2336px Height x 1832px Width
   * **Max File Size**: 40MB
2. **Broadway Plaza Spectacular**
   * **Display #1 Dimensions**: 600px Height x 224px Width
   * **Display #2 Dimensions**: 600px Height x 2368px Width
   * **Max File Size**: 40MB
3. **Times Square Tower Spectacular**
   * **Display #1 Dimensions**: 3384px Height x 360px Width; 79'6" Height x 93"7" Width in physical size
   * **Display #2 Dimensions**: 3510px Height x 2970px Width; 169'2" Height x 18'4" Width in physical size
   * **Max File Size**: 40MB
4. **Mosaic Spectacular**
   * **Display #3001**: 1584px Height x 416px Width
   * **Display #3002**: 1376px Height x 416px Width
   * **Display #3003**: 1696px Height x 1344px Width
   * **Display #3004**: 1696px Height x 640px Width
   * **Display #3005**: 1056px Height x 672px Width
   * **Display #3006**: 200px Height x 790px Width
   * **Display #3007**: 618px Height x 400px Width
   * **Display #3008**: 256px Height x 300px Width
   * **Display #3009**: 256px Height x 630px Width
   * **Max File Size**: 40MB
5. **Midtown West Spectacular**
   * **Dimensions**: 558px Height x 1928px Width
   * **Max File Size**: 40MB
6. **The Hilton Spectacular**
   * **Dimensions**: 864px Height x 2304px Width
   * **Max File Size**: 40MB
7. **1530 Broadway I Love NY Spectacular**
   * **Dimensions**: 900px Height x 1846px Width
   * **Max File Size**: 40MB
8. **Port Authority South Corner Spectacular**
   * **Dimensions**: 1296px Height x 768px Width
   * **Max File Size**: 40MB
9. **1 Times Square Takeover Spectacular**
   * **Display #1**: 928px Height x 656px Width
   * **Display #2**: 944px Height x 960px Width
   * **Display #3**: 936px Height x 1080px Width
   * **Display #4**: 7380px Height x 1312px Width
   * **Max File Size**: 100MB
10. **Las Vegas Rotunda Spectacular**
    * **Dimensions**: 784px Height x 2880px Width
    * **Max File Size**: 40MB
11. **Las Vegas Horseshoe Spectacular**
    * **Display #1 Dimensions**: 2408px Height x 992px Width
    * **Display #2 and #3 Dimensions**: 1904px Height x 992px Width
    * **Max File Size**: 40MB
12. **Las Vegas Corner Spectacular**
    * **Dimensions**: 1440px Height x 7360px Width
    * **Max File Size**: 40MB
13. **Las Vegas Boulevard Spectacular**
    * **Dimensions**: 1376px Height x 5376px Width
    * **Max File Size**: 40MB
14. **LinkNYC Urban Panel**
    * **Dimensions**: 1920px Height x 1080px Width
    * **Max File Size**: 40MB
15. **Connected TV (CTV) / Over-the-top (OTT)**
    * **Unit Size**: 1080px Height x 1920px Width
    * **Minimum Resolution**: 720px Height x 1280px Width (720p)
    * **Minimum Bit Rate**: 2,000 kbps
    * **Frame Rate**: 24-25 or 29-30 FPS
    * **Tracking**: Accepts 1×1 tracking pixels
    * **Codec**: H.264
    * **Max File Size**: 10MB (max final load size 200MB)
    * **Ad Length**: 15 or 30 seconds
16. **Streaming Audio**
    * **Format**: MP3
    * **Bit Rate**: Minimum 128 kbps
    * **Sample Rate**: 44100 Hz
    * **Ad Length**: 15, 30, or 60 seconds
17. **All Roadside Billboards**
    * **Sizes**: Variable, dependent on the location and structure
    * **Max File Size**: 50MB
    * **File Types**: JPG, MP4

**Submission Process**

* Ensure compliance with the specified dimensions and file size limitations for each asset type.
* Submit assets via the designated "Submit Asset" link for each product type.

**Support and Resources**

* Our Help & FAQs section is available for guidance.
* For direct support, contact our team at (844) 282-4376.