> For the complete documentation index, see [llms.txt](https://ask.fivetier.com/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ask.fivetier.com/home/resources/case-studies/pharmaceutical-and-healthcare-experience.md). # Pharmaceutical and Healthcare Experience We bring a substantial track record in the Pharmaceutical and Healthcare sector, having worked with industry giants like Genentech, Novartis, Johnson & Johnson, and North Shore LIJ (now Northwell Health). Our approach typically involves identifying highly specific target demographics, crafting personalized creative content, and measuring success through both engagement metrics and concrete outcomes such as scheduled appointments. With Genentech, our task was to elevate the profile of medications like Herceptin and Supprelin, not just among potential patients but within the medical community. We focused 70% of our efforts on broad marketing directed at doctors' offices to increase the drugs' visibility. The rest was aimed at potential patients, nudging them to request these drugs by name. This dual approach led to tangible results: patients began asking for these medications during consultations, leveraging the prior brand familiarity we had built among physicians. This not only spiked drug adoption rates but also streamlined the sales process for Genentech's representatives. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://ask.fivetier.com/home/resources/case-studies/pharmaceutical-and-healthcare-experience.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.