> For the complete documentation index, see [llms.txt](https://ask.fivetier.com/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ask.fivetier.com/home/resources/case-studies/hyper-targeting-local-customers-for-a-top-cbd-brand..md). # Hyper Targeting Local Customers for a Top CBD Brand. Hot Coffey, an innovative Oklahoma-based digital marketing firm, excels in web design, development, SEO, and branding, predominantly serving clients across the southern United States. Faced with the challenge of amplifying market share and in-store traffic for a premier CBD product, Hot Coffey partnered with Five Tier to deploy a finely-tuned OTT marketing campaign throughout North Texas during Q2 of 2019. This multifaceted campaign was disseminated across streaming services, mobiles, tablets, desktops, and connected TVs, underpinned by our strategic geofencing of 26 select retail outlets to monitor the influx of customers influenced by the video adverts. The collaboration delivered remarkable results, with over 650 verified in-store visits directly attributed to the campaign, effectively surpassing anticipated targets and optimizing the client's budget by delivering measurable, cost-effective outcomes. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://ask.fivetier.com/home/resources/case-studies/hyper-targeting-local-customers-for-a-top-cbd-brand..md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.