Foot Traffic Attribution

Measure the Impact of Advertising on Physical Visits

Foot Traffic Attribution is a critical component in understanding the effectiveness of advertising campaigns, especially for businesses with brick-and-mortar locations. By correlating ad exposure with visits to physical stores, we can provide tangible evidence of how digital efforts translate into real-world actions.

This capability involves integrating location-based data with ad exposure metrics to track customer journeys from online interactions to offline visits. By analyzing this data, we offer insights into campaign performance and consumer behavior, empowering our clients to optimize their marketing strategies for maximum impact on foot traffic and store visits.