> For the complete documentation index, see [llms.txt](https://ask.fivetier.com/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ask.fivetier.com/home/resources/case-studies/how-five-tiers-team-created-the-year-of-pop-with-popchips.md). # How Five Tier’s Team Created the Year of Pop with Popchips The saga of "The Year of Pop" with Popchips began with a series of odd encounters. Talent scouts, enigmatic brand consultants, and curious visitors all seemed inexplicably drawn to our office. We took these peculiar events in stride—after all, it's all part of the NYC charm. Then December rolled around, and the pieces fell into place. We were invited to compete on AMC's "The Pitch," a reality TV showdown where advertising agencies vie for a major brand's favor. It turned out, the mysterious visits had been preparing us for this moment. Within a whirlwind ten days, under the relentless gaze of cameras capturing our every move for an international audience, we crafted "The Year of Pop" campaign for Popchips—a campaign designed not just to go viral, but to sustain its momentum throughout the year, seeding the idea of "the greatest viral video ever." Our efforts culminated in a triumph. Not only did we win the Popchips account, but the campaign itself became a phenomenon, amassing millions of submissions and soaring visibility. We effectively closed the chapter on brands chasing the viral dragon since, by its nature, true viral content cannot be manufactured—it must be born of authenticity. And the cherry on top? Popchips’ sales doubled during "The Year of Pop," propelling the brand to new heights in a fiercely competitive market. This period of remarkable growth was perfectly encapsulated by CEO Keith Belling's testament—an endorsement that was as genuine as our campaign: [youtu.be/m7aBLaCs5dI](https://chat.openai.com/c/youtu.be/m7aBLaCs5dI). --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://ask.fivetier.com/home/resources/case-studies/how-five-tiers-team-created-the-year-of-pop-with-popchips.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.