# North Shore Long Island Jewish Health System Building a connection with a hospital network over individual physicians presents a unique challenge, especially when emergencies often dictate immediate choices based on proximity. The goal is to foster a relationship with the hospital network so that when needs arise, the choice of hospital is a deliberate, informed one rather than a hasty decision. To achieve this, we developed a strategic communication plan focusing on North Shore LIJ's key services: Cardiovascular, Cancer, Neurosurgery, and Pediatrics. Our approach was to intertwine our messaging within consumer behavior patterns, ensuring that our brand's presence was felt at the most impactful moments. Rather than pushing for immediate engagement, we concentrated on planting seeds of awareness, cultivating a mental association with the North Shore LIJ network. Our strategy utilized precise media targeting, timing our message to coincide with moments of maximum receptivity, and prioritizing educational content over direct engagement to build a lasting brand relationship. The results spoke volumes: a 43% increase in brand recall and an impressive 80-second dwell time on our ads, shattering industry norms. Most importantly, we reshaped the public's perception, positioning the North Shore LIJ network as the epitome of quality care, thereby revolutionizing the dynamic between patients, hospitals, and physicians. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://ask.fivetier.com/home/resources/case-studies/north-shore-long-island-jewish-health-system.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.