> For the complete documentation index, see [llms.txt](https://ask.fivetier.com/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ask.fivetier.com/home/resources/case-studies/dosomething.org-vh1.md). # DoSomething.org / VH1 When VH1 called us late on a Friday to boost audience participation for the upcoming DoSomething.org awards airing on their network, we faced a tight two-week deadline. The target was set: to achieve 10,000 additional votes, we needed at least 40,000 more visits to the voting page, which required us to reach between 600,000 to 800,000 individuals. We crafted a robust cross-channel strategy with a strong focus on influencer marketing. We swiftly pinpointed the essential metrics and associated costs, built a resonant communication strategy, and deployed effective recruitment and monitoring tools. Our efforts paid off remarkably. Not only did we meet our target in under ten days, but we also surpassed it. We secured millions of impressions, drove over 100,000 additional site visits, and garnered more than 18,000 votes. Plus, we cultivated a valuable network of influencers in key markets—a lasting asset for future campaigns. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://ask.fivetier.com/home/resources/case-studies/dosomething.org-vh1.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.